We all benefit from tips for creating a successful yoga newsletter. Why? Because our newsletters are how we keep up with our students both on and off the mat. This process is part of a deep intention to connect with students in a meaningful way. I know that it can feel weird sometimes. Like, what am I supposed to say for this? But, remember, all you have to do is embody your principles and let that shine through. With a little forethought and some organization, your monthly newsletter will be the highlight of your business intention setting every month. Follow these tips for developing, marketing, and maintaining a successful email newsletter.
Top Tips For Your Yoga Newsletter
First Ten
- Set goals to reach a specific number of subscribers for the first month, year, etc.
- Choose a niche whose needs you are prepared to meet.
- Swap lists with others who teach on similar subjects only with permission.
- Offer free gifts that will grow your business and spread your message.
- Act as an affiliate to promote services/products for a percentage of sales.
- Consider selling advertising to others related to your mission and values.
- Hire other writers for variety and time management.
- Include your signature for a personal touch.
- Bring up debatable discussions.
- Create clickable titles for articles.
- Write what you know.
- Avoid philosophical theory and speak from the heart.
- Do not use jargon.
- Ask for feedback.
- E-mail everyone you have met and include a “how to subscribe” feature.
- Create a subscription link on your website.
- Write original, opinionated pieces worth sharing.
- Make the newsletter benefit yourself as well as the reader.
- Learn from others – identify items you enjoy in newsletters you receive.
- Include personal and topical news.
- Feature statistics or infographics.
- Automate when possible.
- Find a reliable mail program that can handle 500+ email recipients.
- Share feedback with permission.
- Quote other experts and authors.
- Feature new books or documentaries that relate to your subject.
- Tell an interesting story.
- Don’t give up; stay the course.
- Conduct research from your audience and follow their lead.
- Use surveys and polls to increase interaction with your readers.
Pause. Breathe. Follow Your Intuition
Now that you’ve seen the list of my tops tips for creating a successful yoga newsletter, what will you create? Keep in mind; It’s not your work, it’s your passion…right?! Well, when you’re wearing your business owner hat focus on putting that passion into your work! Take the time that it takes to let all of these ideas wash over you. There is no rush, only thought and intention.